Boost Blog

The latest news for Boost and Email marketing
Social sharing & brand building by email:

Posted on 14th May, 2011 by Gerald Glover

Integrating your Boost e-mail campaigns with sites such as Facebook and Twitter has never been easier now that the 'easy to use' social sharing feature is here. Simple for both you and your subscribers to use, one of the fastest ways your campaign can be shared with friends or followers is through adding ‘Like’ and ‘Tweet’ buttons to your existing e-mail designs.

Click ‘Like’ and a lightbox will appear allowing subscribers to like you on Facebook and also if any of their friends like you too. In addition, clicking the ‘Tweet’ button brings the subscriber to a pre-populated tweet composition box, including your campaign subject and a shortened URL link to the web version.

A huge benefit of this new feature is that however you choose to share your Boost Email campaign, its progress and results are tracked and relayed back to you in your very own social sharing report. So consumers are therefore not the only ones who can share your campaign, you can too. Every report includes a ‘Share Button’ in the top right hand corner so you can publish your progress on Facebook or Twitter yourself. The report itself handily shows both the overall progress of your campaign through each site (how many tweets, likes, forwards you’ve had) as well as a single activity stream where you can see individuals’ avatars and links to their status/tweets if you want to ask questions.

Repeat customers spend more, on average, than new ones

Posted on 03. June, 2010 by Michael Bellis

Email has rapidy become one of the most popular and widely used forms of communication on the internet and in 2009 was used by 65% of adults.1 Given the massive reach of this communication medium many businesses are starting to take advantage of the benefits of direct marketing via email.

Some of these benefits are:
Sending email is relatively low cost, it has the ability to reach a vast audience rapidly, it can increase customer loyaly and repeat business, it has a measurable return on investment, allows a message to be 'pushed' to its target audience, it encourages direct response, and provides a platform for upselling and cross-selling of products and services.

Low Cost

When compared to traditional methods of direct marketing such as paper mail and telemarketing, email marketing carries a significantly lower cost because it's paperless, it requires less manpower and many thousands of customers can be reached in seconds, for usually a little as a few pence per person.

Reach A Vast Audience

With the internet being such a global network there are no limits to who you can reach via email. The physical and financial limitations of other methods do not apply and as such email has a truly vast global reach.

Customer Loyalty

Using email to stay in touch with customers is a great way to retain their loyalty to a business. By sending regular but relevant offers of products, services or information, it's possible to engage with those customers who have opted to keep informed. The emails they receive will act as a reminder of what your business can do for them. There's good reason to keep those loyal customers on board too, “...existing customers are known to spend more per sale, buy more frequently, refer other customers and cost less per sale.”2

Return on Investment

Reports and Analytics provide a comprehensive and instant picture of what works and what doesn't. This allows immediate changes to be made to email campaigns to maximise impact and return on investment.

Push your message

Email can push information products and services to consumers whereas website based advertising relies upon people visiting a site. In addition this is, once the visitor is on the site, even if they decide to make a purchase there's a high chance they may get distracted before they get to the checkout or even at the checkout stage. If this happens the sale could be lost, permanently. If however the website has managed to pursuad the prospect to opt into an email newsletter or email list then there's another chance to reach that person with something of benefit to them.

Direct Response

Email provides a channel through which customers can take immediate action on their impulses to buy a product, service or simply click through to a website to find out more information. In this way it has unique advantages over other forms of advertising.

Upselling and Cross Selling

Once a customer expresses an interest in a certain product or services an opportunity arises to upsell cross sell. Cross selling means to provide products or services that it is believed the customer will be interested in based on the purchases they've made or information they've accessed. For example if a book is purchased on amazon they will suggest books that are similar to the purchased item.

With all the advantages of email marketing any business, whether prodominantly online or offline, can't afford to miss the opportunities that email provides to reach new and existing customers.

1PEW Internet and American Life Project – Trend Data – Online Activities 2000-2009

2Generate Customer Loyalty With Email - Search Engine Guide

Email client usage trends

Posted on 10. November, 2009 by Peter Lewis

Back in June 2009 data was analysed across the industry over a 6 month period, 300 million email newsletter opens were tracked and here are the results…

Newsletter email client overall data results

No big surprise that outlook is at the top, but a lot of the results can depend on your audience.

Looking at more recent newsletters received by thousands of people…

Business newsletters tend to be favoured by Outlook, iPhone and other mobile devices.

Email client results for Business users

Whereas for social newsletters, the trends are more for hotmail and Yahoo! Mail – email clients used at home.

Email client results for Social users

And not surprisingly amongst the design community, Mac Mail rules!

When we design your template we ensure it works well across all the major email clients, and not just test with the main culprits. More importantly, you have access to the results and can see how it looks in each. And if you want, you can always run further tests to ensure it still looks good and works with various spam filters.

How’s your Email received?

Posted on 12. July, 2009 by Peter Lewis

A classic mistake when sending out a newsletter is to have a nice piece of artwork designed, but without any thought as to how it might be received!

In the words of a famous Australian… “can you guess what it is yet?”

Example of a Newsletter as an image (not appearing)

Part of our design process is ensuring images for the newsletter design don’t form the majority of the newsletter and that it still looks good and readable without images.

So if your recipients receive the email and can’t see images, they’ll be enticed into the email to accept it.

Email and Spam Testing

Posted on 4. April, 2009 by Peter Lewis

Our email and spam testing tool has been updated to cover even more email clients and spam tests and webmail services such as Gmail, Yahoo! and Hotmail.

Our comprehensive testing system now tests and provides screenshots of over 20 email clients and tests against 14 spam filters. These include:

Desktop Email Clients

  • Microsoft Outlook 2000, 2003, 2007 and Outlook XP
  • Microsoft Outlook Express 6
  • Microsoft Windows Mail
  • Apple Mail v2.1 and v3
  • Lotus Notes v6.5.4, v7 and v8
  • Thunderbird

Web-based Email Clients

  • Gmail
  • Yahoo! Mail and Yahoo! Classic
  • Windows Live Hotmail
  • Mobile Me
  • AOL Web

Mobile Email Clients

  • Blackberry
  • Windows Mobile v5 and v6

Spam Filters

  • McAfee Security Center
  • Norton
  • Outlook 2003 and 2007
  • BrightMail
  • MessageLabs
  • Postini
  • Spam Assassin
  • IronPort
Datran Marketing Survey

Posted on 18. March, 2009 by Peter Lewis

Datran Media run an annual survey on marketing and media asking three thousand industry executives various questions about their marketing, including preferences, budgets, targeting, audience analytics and much more.

The results discovered that over 80% of email marketing performed strongly, compared to the next strongest advertising channel of search engines, which came in at around 56%.

The majority of those executives in charge of marketing will maintain (19.9%) or increase (72.5%) their use of email in their campaigns (92.4% in total). And more importantly over 60% expect email marketing ROI to be higher than other channels.

You can see the full results here

Email Marketing: Powerful and Cost-Effective!

Posted on 5. March, 2009 by Peter Lewis

Many of our clients have already discovered the impact Boost has as part of their marketing toolkit, but what makes Boost so effective?

  • Boost E-newsletter campaigns can be created and delivered for a fraction of the cost of a small local press adverts and yet have far more effect and can reach a much wider audience.
  • Customer interaction is powerful and easy, increasing customer dialogues will lead to increased sales.
  • Statistical feedback and reports will show you how your campaigns are performing.
  • Your E-newsletters can be automatically personalised and even targeted to specific groups of your client contacts.
  • You can choose the time and audience to fit your objectives and maximise your return on investment (ROI).